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Showing posts from January, 2022

How Do You Know If Your SEO Campaign Has Been a Success?

 When you begin an SEO campaign, be it with an SEO consultancy or even on your own, you should always begin by asking yourself a question, what do I want to get from the campaign? This is the only way that you will be able to judge how successful it has been at the end or at anytime during the life of the campaign, so it is pretty vital if you want to know if your methods are working or if your money has been well spent. There are many different measures that you can base your success on, but this all depends on your initial goal or goals, as if you do not work out what you want to achieve, how can you possibly know when you have achieved it? You also need to work out in the early days what your focus is going to be on. Is it going to be on generally improving the SEO of the whole site, or are you going to just focus on particular areas, strengthen them and then move onto other areas on the next campaign. As mentioned, there are many ways to measure your success, but you need to wo...

What Are Website Inspectors

 As their name suggests, website inspectors examine flaws in websites in order for clients to obtain higher search engine rankings. Website inspectors carry out full SEO (search engine optimization) evaluation of websites and report suggested changes that should be made in order to make a website more search engine friendly. Website inspectors perform in-depth SEO website analysis of website HTML code, including META tags and Alt image tags, along with SEO analysis of website design, keyword text weight, download time and other SEO features. Website inspectors then produce a detailed SEO report consisting of manually generated META tags, alt tags and suggest other website alterations. There are a number of differences between website inspectors and other SEO companies. Most SEO companies only evaluate and report on general website HTML code and limited website design features. By contrast, website inspectors will offer detailed evaluations and SEO reports of HTML code, and all asp...

SEO Competitions Explained

 Over the last 3 years there have been varying SEO competitions on the internet. Specifically the competitions work like this. The organiser of the event will produce a unique term not found in the search engines, and supply a start and closing time and date. Generally the organiser will offer a prize or prizes in the form of cash to the winning entrant. It works like this. People create new websites or webpages specifically optimised for the term chosen for this contest. In most contests, the domain names containing the competition words are grabbed up fast. Generally over night you will start to see these competition entry pages indexed in the search engines. Google.com is the search engine of choice for these competitions. So its very simple to see who is winning, by simply entering the competition term into google.com. Each competition entry will have a registered identifier so competitors know who is winning etc. The growth of these competitions is amazing, by the end of the...